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Hotel Marketing, The Latest Trends in the Hotel Industry

Hotel marketing plays a crucial role in helping owners to maximise bookings and revenue. After all, it is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition, brand values and the reasons why guests should choose to stay with them.For marketers operating in the hospitality... ↪ read more...

Hotel Marketing Tips To Try Every Week

Hotel marketing is a relatively new field, and one that is constantly changing as the digital age continues to create new rules.Long gone are the days where hotel establishments could market themselves solely in the local area and reap the rewards of doing so.Now, hotel businesses need to be creative and willing to experiment with new ideas on a regular... ↪ read more...

A quarter of hotels more expensive on OTAs

Ranking of hotels is not optimised to show best results for the consumer, but to achieve maximum profit for OTAs.According to a study by the Center for European Economic Research (ZEW), hotels are given inferior positions in the search results, for example if they quote cheaper prices on their own website. "Not every positioning and recommendation on major... ↪ read more...

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