STAYING FOR JUST ONE NIGHT? YOU MIGHT GET "WALKED." - Hotel Secrets from Behind the Front Desk
The term "walking a guest" sends shivers down any manager's spine. Since the average no-show rate is 10 percent daily, hotels will overbook whenever possible. The sales and reservations departments are encouraged to book the property to 110 percent capacity, in the hopes that with cancellations and no-shows they will fill every room. What happens when the numbers game doesn't play in the hotel's favor? Someone gets walked. The hotel will now pay for the entire night's room and tax (plus one phone call-how cute is that?) at another comparable hotel in the area.
A guest is more likely to get walked if:
- He booked using Expedia, hence he has a deeply discounted rate and is less important.
- He never stayed here before and may never visit the city again.
- He's a one-nighter.
- And this one is so much more important than all the others: He is acting like a jerk.